The annual and much anticipated Lemonade Day of Greater Indianapolis is scheduled for Saturday, May 19. So if you haven’t already, get signed up, get your Lemonade Day backpack and start building your lemonade stand! For one local youth, Brady Fischer, 8, of Carmel, it was a no-brainer – he’s all signed up and ready to pour!
Two years ago, Brady came in 3rd place for ‘best business’ with a total profit of about $250 (after he paid back his loan and paid for all supplies). “It was a fun experience,” explained his father Brandon. “He figured out all the aspects of running a business, including business expenses, materials and paying his employee, Isabella, to help.” Brandon is an entrepreneur himself; he owns a business called Anacore, a custom software development company. So like father like son, Brady created a job for himself. Selling 118 glasses of lemonade that day kept the kids busy and happy! Brady, being the good business man that he is, split the tips (which were half of the profit) with his assistant, Isabella.
Brady’s dad loaned him around 50 dollars to start the process and buy supplies. He also paid a store owner (a family friend) twenty dollars to ‘rent’ the store front for his lemonade stand. “That first year Brady had to understand how important location was,” said his dad. “Traffic was a big part of our success.” Unfortunately they do not have access to a store front this year. “Our primary goal is to find a creative way to generate traffic and find a good location,” said Brandon.
The core concept of Lemonade Day is for kids to spend some, save some and share some. “Brady donated 100% of his profits to the USO,” said his dad. “He actually picked that charity himself. My son said ‘I’d like to help out the Army’ – well, that translated to the USO. Then half of Brady’s share of the tips went to his savings account and the other half he was able to spend.” This year Brady will donate his profits to Peyton Manning’s Children’s Hospital, once again – this was all Brady’s idea!
Lemonade Day is about creating and running your own business as well as learning daily business operations and fundamental philanthropy. It is open to kids of all ages and it’s FREE to sign up! 2010 was the first year of Lemonade Day of Greater Indianapolis in which over 7,400 kids participated. In 2011, the number rose to over 10,000 participants! This year, they are shooting for 15-20,000 eager entrepreneurs. To find out more about Lemonade Day, visit their website at indianapolis.lemonadeday.org.